Google, Adobe, Microsoft, Intuit, and other tech companies may be responsible for the next generation renascence. With the advent of constantly improving technology and software, the world is looking brighter for those interested in media, entertainment, and communications.
Take Adobe for example. They recently released their new CS6 software suite. Responding to the needs of so many struggling artists and companies, Adobe has created a subscription service whereby any regular Joe can get access to some of the best professional level software. Only a few years ago a user might pay thousands of dollars to acquire the 5 programs or so needed to complete a digital media production. Now users can pay less than $50 per month to get access to Adobe's entire Creative Cloud which offers about 30 or so programs which significantly lowers the barrier to entry for start ups and digital enthusiasts. Professionals use this software to create the photos you see in magazines, animations like South Park, compilation clips on Youtube, and music for iTunes.
Youtube reports as of the date of this article that 72 hours of video is being uploaded every minute. Movie shots that may have taken 3 days in the past can now be done in about 4 hours according to J Neil Schulman, author of Alongside Night (video to right). Alternative news and entertainment channels are popping up all over because the overhead of production is decreasing dramatically allowing anyone to offer high quality content to the entire world (video to left). Communities spontaneously arising form coalitions and communication networks for achieving goals. These groups are geared towards politics, charity, business, education, and a myriad of other categories and sub genres. The diversity of billions of human intellects are coalescing and creating an amazing array of digital media. A mother starts a blog on Wordpress about raising her children and building support networks for other anxious mothers. A drunk guy makes a Youtube video go viral by falling down some stairs, bringing some form of entertainment to 50 million people. The struggling artist gets her big break after she releases her debut album for free on The Pirate Bay, a torrent site which may have servers in space soon.
Because of the advances afforded to efficiency and productivity, over 4 million people can get a free lesson in the historical economic controversy between Keynesian Economics and Austrian Economics via rap video (video to left). Millions more men of all ages may get to enjoy the wondrous and hilarious phenomenon known as dissolving bikinis (video to right). Moments of inspiration are captured and broadcast, sad stories shared, debates and discussions rage on. If you want to put forward a new idea or theory and are brave enough, you can offer it to the world and can count on getting plenty of feedback.
One thing I've learned in my adventures on the interwebs is you can always count on at least one person to disagree and challenge every idea or premise you may ever have. Information is churning in the hive mind and great things await us on the other side. It's nearing the end of 2012. Welcome to the age of the new Digital Renascence.
About the author:
Carter Callahan
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